lookforBOB (Look for Black-Owned Businesses) is a platform I built to spotlight and support Black entrepreneurs through real-world visits, video storytelling, and intentional visibility.
My career has been rooted at the intersection of data, strategy, storytelling, culture, and now, AI.
Experience at global firms including Sanofi, 3M, Nielsen, and Paramount in Data Analysis and Consumer Insights roles have allowed me to see how visibility, brand perception, and consumer behavior shape where people spend their money.
I built LookForBOB from both personal conviction and professional insight. I understand that exposure drives awareness, awareness drives traffic, and traffic drives revenue. By physically showing up, documenting the real experience, and sharing it with intention, my goal is to make owning and supporting Black-owned businesses easier, more informed, and more consistent.
This isn’t just content. It’s economic circulation.
-James Allen, Jr.
